Many Christians turn to books as they seek peace and contentment in their lives, and authors are there to help, with titles such as Rhythms of Rest: Finding the Spirit of Sabbath in a Busy World (Bethany House, Oct.).
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“We’re focusing on needs of the millennials and how to help them see the Gospel in their lives.” Kerr says roughly 22% of Harvest House’s list falls in the Christian living category. “Our audience has always been largely women buying for their families and husbands, but we’re also looking toward millennials,” says Kathleen Kerr, acquisitions editor at Harvest House. Though Christian living books have historically been bought and read primarily by women, today these publishers strive to appeal to a broader spectrum of readers. Justin Taylor, executive v-p of book publishing at Crossway, calls Christian living books “a crucial part of our mission.” He adds, “It’s not the only genre we publish, but it is the heart of what we do and who we are.” These books “correct us, challenge us, convict us, and strengthen us,” he says. “We are looking to build a list that a decade from now will still be in print.”
“These are the books that backlist well,” says Andrea Doering, executive editor for Revell, a division of Baker Publishing Group. He estimates that half of its nonfiction list is books in the Christian living category, noting that “topics such as faith and following God will still be needed 10 years from now.” “These titles are a solid meat-and-potatoes menu they are timeless in many ways,” says Jonathan Merck, v-p and publisher of Howard Books, a division of Simon & Schuster.
Books on Christian living form the core of many Christian publishers’ programs, with titles across a broad spectrum of topics that are meant to help believers deepen their faith and reflect it to others, not just in church but also in daily life.
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